Head of Woman, Charcoal, Mix Media

One notable thing that I am certain of is the fact is I need music during creating art. It allows me to relax and when it is too quite it actually becomes too difficult to create. My mind wanders on things like what are they saying in the hallway, or I’m hungry, thirsty and so on. Beyond that I feel I gather meaning, feeling and context to my work through the rhythm and lyrics. Music plays a rich and part of peoples lives and lyrics open my mind to images and keeps me from creatively fatiguing so quickly.

Pizza Hut is out with new box for their personal pan pizza. The retired brown box is replaced with a white one, a symbol for purity. On top of this white box is a golden square and within this golden square, written in red, are the words “Pizza Hut.” Under these words, also in red, are the words “more than just pizza!” I cannot fathom how they have the audacity to inscribe justice on their pizzas and end the statement with a symbolic phallus. How can pizza, presumably an inanimate object, be moral? What pain and torture must these pizzas endure to learn a morality. However, this is greater than putting morality on a pizza. Must I recall, it isn’t only just it is “more than just!” This food is not simply moral it is capable of judgment and more. What is this more, this plus? How does it sentence? Does it sentence in phallic exclamation also? Must you ingest it all to prevent justice being placed on you?

Have I missed something? Yes, Yes, I have. On the side of this box contained in a red frame inscribed in red is the statement “made just for:” Custom justice? How easily is this moral pizza bendable? When does this just pizza break? This is a textbox symbol clanging for our time. Justice for all except when you request a custom justice. Well a least they did not suppose that their pizza was good. Does that mean it issues both evil and good justice? Who is Pizza Hut to even consider that they can create and serve a just pizza. Do they serve it or does it serve them? By what right does pizza feel it can judge us?

A judgment written in red. Red what, blood? Red is so synonymous with blood. How could they write with such a confidence that their pizza is more than just? With whose blood did they inscribe such a morality? A justice of which they are so proud. Displaying it for all to see within an all too symbolic red.

The supreme just and judging eye unblinkingly sits within the worldly square box of purest white. Around the box written about the pizza three times is the “more than just pizza!” exclamation and a total of five times is the pizza referred to as just. Where did this eye learn its justice? Some heaven of course. This supreme eye is presented in a pure and golden box and it’s right to judge written in blood. The circle representing it’s supreme heavenly infinity unbending and continuous in its judging. This circle being divided into four parts has the intent that we may each have a/the piece/peace of it’s supreme perfection. Is perfection devisable among us? Or, once a part is lost is it perfect?

But again should we ingest it’s judgments? We must clearly understand that the blood which exclaimed this pizza was just, and I remind more than just, was not it’s own. However, it’s blood is the fruit of a vine. What can we gather that such a heavenly and divine justice of that sphere became so easily contained by an all too earthly, albeit decorative box, and that box is square.

We know this pizza eye is not a man. Has it a better view to judge us? It is neither vegetable nor meat, grain nor fruit, round, and contained in a square box. What truth may we discern of the justness of this pizza? This question I chewed while I ingested the food. After much chewing I found the pizza box as empty as it’s promises and the pizza’s justice unfulfilling, limited in it’s divisibility, largely symbolic, and over price. This feeling was accompanied by the question, “Is this conclusion exclusive to the justice of Pizza Hut pizza or true of all justice?”

original regretsy.com

Though my primary medium is oil paint, handycraftmanship has a special place in my heart. -I can weave, lampwork, and work in stained glass – Also in my spare time I appreciate the illusive prey of genius.

This afternoon I happen to check out regretsy.com to see that one of the creators listed on there rebranded an item after the original critique. The item is a beaded brooch in the form of a butterfly, or at least attempting to be a butterfly in the opinion of Helen Killer, writer of regretsy.com.

valentinefiberarts not only is a skilled crafter but also a brilliant marketer with a good sense of humor. She took the time to reshoot the brooch and write a branded story of the item. (posted in full below)

Brilliant Brand Moment

Unlike a large corporation, who tries hard to respond quickly, the lightweight of staffing in an operation like this and many on esty.com allows a great marketing comeback and capitalization of this extra attention.

valentinefiberarts had this to say about the situation, “I had fun …the original pictures were a fright, and each day in my head I was going to retake them. Thanks to regretsy I was able to have some fun.”

Even recently I have seen large companies buckle under the weight of extra attention. Spending large sums on touting accolades with ambiguous results that sometimes, at best, look like ego stroking.

In a not so surprising turn of events the item has now been purchased. Someone must identify with being “young at heart and quite different,” and needed “not just your ordinary brooch.” -Sounds like a few people I know.-

Delicate and Sensitive

Take a moment and visit valentinefiberarts who is currently selling beautiful ornament pincushions. You can see that she has great sense of style and skill at her craft.

Poor Butterfly Brooch description

“HANDCRAFTED This little creature has lost and antenni, and seems to have alot going on. He was spotted almost being squashed by a car and then again riding on the windshield. He has quite a personality, eventhough his looks are a bit out of the ordinary…cartoonish character adds a touch of whimsy when you look at him. He loves to travel.

Measures about 1 2/2″ square not counting the antenni and arms. I call it a puff pin, as it has some polyester fiber fill tucked between the front and back. I find the clasp closures to be too bulky for this type of pin, so I use a safety pin. This will be easier to pin on as well.

Great gift for someone young at heart and quite different, not just your ordinary brooch.”

Laugh out loud, right?

PS. Yes, I know handycraftmanship is not a word. It is an idea, a grand idea, that all creators should strive towards.